Brands in the spirits, music, and fashion industries often pop up at sports events like the Super Bowl or the NBA All-Star Game. But there's another demographic of die-hard sports fans who can sometimes be lost in these types of adult-centric parties and activations: kids.
Sports have long been a great way to bring together multiple generations—and several brands have recognized that in recent years, hosting fun, kid-centric programming surrounding major sporting events. Here's a look at some of our favorite ways brands have engaged young sports fans in recent years.
Photo: Courtesy of AT&T
Photo: Courtesy of AT&T
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