Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
Trinity River Skyline
Industry Insiders
On the Fort Worth Horizon
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Hotel del Coronado
Los Angeles / Southern California
6 New Venues in San Diego for Summer 2025 Meetings and Events
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Industry Insiders
Utah’s Ultimate Athletic Destination Is About to Level Up
White Papers & E-books
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Think Small, Win Big: The Power of Micro Events
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Paving the Way: Event Leaders on Cultivating the Future of Events
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Tracking the Right Metrics for Event Success

Production & Strategy

At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The activation was disguised as an ordinary porta-potty.
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
How Over-the-Top Event Invites Can Make a Big Impact
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
WorldPride D.C. took place May 17-June 8.
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
2025 Industry Innovators Article Image Brands
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Top Trending Stories on BizBash: June 2025

Catering & Design

'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
Event Design & Decor
7 Smart Ways to Beat the Heat at Outdoor Events
Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands
Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance
Indiana Pacers
How ESPN Rose to the Occasion with Intricate Floral Installations to Celebrate the NBA Finals
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Why Guests Wore Sneakers to This Black-Tie Gala
At a fundraiser for Advocate Illinois Masonic Medical Center, caterer Blue Plate created a five-course dinner inspired by how a child with autism experiences the world. One course was called 'Things Aren’t Always As They Seem.' It was meant to surprise the guests, with cheese molded to resemble summer fruits, pumpernickel “dirt,” chocolate-covered “grasshoppers,” edible “pebbles,” and grilled bread.
Event Profs Share the Catering Moments They’ll Never Forget
Webinars & Virtual Events
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Master the Repeatable Events Formula
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Phoenix in Motion: The Playbook for Large-Scale Event Execution
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You & AI: Creating Personalized Event Experiences
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Event Tech & Virtual

Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
On May 9, Genesis debuted The Forest Within, a multisensory installation at Genesis House in New York developed in collaboration with Gwyneth Paltrow. The exhibit transforms the venue’s Cellar Stage into an immersive environment inspired by Korean landscapes and cultural symbolism. Guests are guided by Paltrow’s narration through a symbolic forest filled with native greenery, rock formations, and a blend of sensory details like ambient sounds, botanical scents, and layered textures. Digital elements—including LED visuals—enhance the journey, merging technology with nature to create a calming, immersive atmosphere.
Event Tech Check: New Tools for Guest Communication, 3D Event Diagramming, and More
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Guest Column: Still Not Using AI for Events? Here’s What You’re Missing
Recently, multimedia studio Moment Factory had the chance to contribute to Aquascope, a major indoor water park in France. Read more in our interview with co-founder Dominic Audet, who made our list of Industry Innovators in the event tech industry.
Event Tech Check: Cool New Solutions for Networking, Fan Engagement, Livestreaming, and More
2025 Industry Innovators Article Image Event Technology
Industry Innovators 2025: 9 Event Tech Leaders Defining What’s Next
Dubai's Museum of the Future recently made its SXSW debut with a five-day immersive pop-up produced and designed by Czarnowski Collective. The space featured an elemental-inspired, AI-powered installation produced by Refik Anadol Studio, and hosted talks about the intersections of space, food, and more. See more: SXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and More
Event Tech Check: New Tools to Simplify Logistics, Improve Attendee Engagement, and More
Eventcombo - Best Event Tech Platform
Sponsored
Eventcombo Tops Gartner's 2025 Digital Market Report
In Print
BizBash Magazine Spring 2025: The Venue and Supplier Guide
Spring 2025: The Venue and Supplier Guide
BizBash Magazine Fall 2024: The Authenticity Issue
Fall 2024: The Authenticity Issue
BizBash Magazine Spring 2024: The Venue and Supplier Guide
Spring 2024: The Venue and Supplier Guide
BizBash Magazine Fall 2023: The Big Ideas Issue
Fall 2023: The Big Ideas Issue
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Venues & Destinations

Universal Helios Grand Hotel, a Loews Hotel
Orlando / Central Florida
5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and Events
Marriott Phoenix Resort Tempe at The Buttes
11 New Venues in Phoenix/Scottsdale for Summer 2025 Meetings and Events
Renaissance Atlanta Midtown
9 New Venues in Atlanta for Summer 2025 Meetings and Events
Southern California's Hotel del Coronado has completed a $550 million restoration, highlighted by the revitalization of its iconic Victorian building and a range of upgraded event and group offerings. Key event spaces—including the historic Crown Room, Coronet Room, and Ocean Ballroom—have been meticulously restored. The resort's broader transformation includes the Southpointe Event Center, featuring a 15,000-square-foot ballroom and adjacent lawn, plus updated guest rooms and amenities across the property.
What's New in Event Venues: Texas Flooding, New Hospitality Tech, and More
Evelyn
11 New Venues in Dallas/Fort Worth for Summer 2025 Meetings and Events
Play Playground Nashville
7 New Venues in Nashville for Summer 2025 Meetings and Events
Event Space at SUMMIT One Vanderbilt
12 New Venues in New York for Summer 2025 Meetings and Events
Industry Buzz
View more »
US: Cincinnati Names HQ Hotel Brand, Convene's New NYC Location, Ritz-Carlton Bacara's Renovation, and More
CANADA: KDays Kicks Off This Week, Fairmont Chateau Lake Louise Announces Opening Date for New Thermal Wellness Experience, and More
US: New Accessibility Playbook for Planners, Shine Away Returns for Third Year, ALHI's First DMO Partnership, and More
View more »

Meetings & Trade Shows

As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives.
Meetings
How RenderATL Is Redefining the Concept of Tech Conferences
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What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
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How U.S. Event Planners Can Navigate Global Attendance Challenges
Last year's summit and gala was hosted at the Javits North Pavilion, and “sold out quickly, forming a waitlist to attend,” Mooney explained. “We needed a larger space to match the demand, which is why we decided to move to the River Pavilion at Javits.'
See How Fast Company Combined a Business Summit with a Black-Tie Gala
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Connect Spring Marketplace 2026 Is Headed to Louisville
Co-founder and chief brand officer of children’s nutrition company Once Upon a Farm Jennifer Garner and co-founder and CEO of Once Upon A Farm John Foraker joined editor of live journalism and special content for The Wall Street Journal, Kim Last, on stage to share the actionable strategies brands can take to improve children's nutrition.
How The Wall Street Journal Designed Its Future of Everything Event Around a B2B Crowd

Sports

Indiana Pacers
Sports
How ESPN Rose to the Occasion with Intricate Floral Installations to Celebrate the NBA Finals
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Pinterest recently signed a new sponsorship deal with the 2024 WNBA Champion New York Liberty that will include exclusive content, in-game experiences, and community outreach.
Industry Innovators 2025: WNBA
Russell Henley played a shot from the 18th hole tee during the final round of the Arnold Palmer Invitational presented by Mastercard at Bay Hill Club and Lodge on March 9 in Orlando, Fla.
Industry Innovators 2025: PGA Tour
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Caribe Royale Orlando | Orlando
Fit for Events: 15 Hotels With Next-Level Sports Amenities for Groups
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Sponsored
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience