While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
The Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.
NFL Draft Red Carpet sponsored by Toyota
Sports
See How Teams and Brands Scored with Fans at the 2025 NFL Draft
'There’s really nothing else like it in California,' Meta's Damien Baines says of The Donum Estate, his favorite event venue to entertain a client.
Global
Meta's Head of Experiential Marketing and Creative Shares His Favorite Event Venues
Woodford Reserve hosted another floral moment in the Paddock Plaza.
Sports
2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger Fans
On April 22, Hulu brought together 100 influencers and press, plus 150 of its reality TV icons and creatives, for Get Real House, a fully immersive event at Casa Lago Beverly Hills.
Experiential Marketing, Activations & Sponsorships
Cue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise
White Papers & E-books
Bb Stova White Paper24 Digital Suite 880x496 Article Image (1)
Tracking the Right Metrics for Event Success
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An Actionable Path Forward
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Crafting a New Playbook for Sports Events & Experiences

Production & Strategy

NYLON Desert Disco, Presented by Coach
Experiential Marketing, Activations & Sponsorships
Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
The inaugural event welcomed 1,500 beauty enthusiasts, including more than 80 influencers.
Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event
'I’ve worked with Edge Catering many times, and they are always my first call for the 'tricky ones'—which, as an event planner in the mountains, come up often!' says Heather Odendaal, founder and CEO of Bluebird, a destination management firm in Western Canada. 'Their staff, food quality, service, and organization are truly top of the line.'
3 Event Profs in Canada Share Their Favorite Vendors
At this year's Coachella, Coca-Cola celebrated its 'Real Magic' campaign with the Coca-Cola Pop Shop activation, designed and produced by Crown + Conquer. See more: Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Top Trending Stories on BizBash: April 2025
The Marc Jacobs Daisy Garden
48 Cool Event Ideas You May Have Missed From Marc Jacobs, Uber, Ed Sheeran, Lexus, and More
'Postal Petals and its unique horticulture experiences are our go-to for enhancing engagement at events,' says Michael Cirino, chief experience officer at House of Attention, of his go-to wellness vendor.
3 Event Profs in the U.S. Share Their Favorite Vendors
A vacant Melrose Avenue storefront got a checkout-worthy face-lift for BRANDEdit’s Spring Grocer Influencer Experience April 10-11—strategically just before Coachella weekend one.
Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA

Catering & Design

1. Mirrors and Reflective Elements
Event Design & Decor
Coachella 2025: 8 Design Trends You’ll Want to Steal for Your Next Event
Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
See Inside This Year’s Bright Blue Public Art Fund Party
For a Kiehl’s event, Stark turned larger-than-life calendula products into striking art pieces, which were overflowing with flowers as a nod to the brand's natural ingredients.
Renowned Event Designer David Stark Breaks Down His Creative Process
The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.
12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip
Inside the New York Botanical Garden’s 2025 Orchid Dinner
See Inside New York Botanical Garden’s 2025 Orchid Dinner—Celebrating Mexican Modernism
Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.
Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation
'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'
See Inside HBO's Stunning 'The White Lotus' Premiere Event
Webinars & Virtual Events
View More »
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You & AI: Creating Personalized Event Experiences
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Flawless or Forgettable?
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Incentive Trips Unveiled
View More »

Event Tech & Virtual

Recently, multimedia studio Moment Factory had the chance to contribute to Aquascope, a major indoor water park in France. Read more in our interview with co-founder Dominic Audet, who made our list of Industry Innovators in the event tech industry.
Event Tech & Tools
Event Tech Check: Cool New Solutions for Networking, Fan Engagement, Livestreaming, and More
2025 Industry Innovators Article Image Event Technology
Industry Innovators 2025: 9 Event Tech Leaders Defining What’s Next
Dubai's Museum of the Future recently made its SXSW debut with a five-day immersive pop-up produced and designed by Czarnowski Collective. The space featured an elemental-inspired, AI-powered installation produced by Refik Anadol Studio, and hosted talks about the intersections of space, food, and more. See more: SXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and More
Event Tech Check: New Tools to Simplify Logistics, Improve Attendee Engagement, and More
Eventcombo - Best Event Tech Platform
Sponsored
Eventcombo Tops Gartner's 2025 Digital Market Report
Choosing the right trade show technology can make or break your event. Find the best tools to streamline operations, boost exhibitor ROI, and enhance attendee engagement.
Sponsored
Choosing The Best Trade Show Technology For Your Event
What if you could infuse traditional golf with the fanfare and excitement of sitting courtside at an NBA game? That's one of the goals behind TGL, a new tech-forward team golf league from Tiger Woods and Rory McIlroy, and their partnership with the PGA Tour. Innovative technology touches include a massive simulator screen and a green with an undulating, adaptable surface to create hole variations. See more: Behind the Scenes of a TGL Match—and Why Its Fans Might Have the Best Seats in Golf
Event Tech Check: Must-Know New Tools for Tracking Revenue, Real-Time Analytics, and More
At CES, appliance and electronics manufacturer Hisense hosted an immersive booth experience designed and executed by Impact XM. The space aimed to showcase Hisense's technology through the overarching theme of 'AI Your Life,' which highlighted how artificial intelligence can enhance everyday living through various interactive zones and activations. See more: CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
Event Tech Check: Cool New Tools for Virtual Event Production, Exhibitor ROI, and More
In Print
BizBash Magazine Fall 2024: The Authenticity Issue
Fall 2024: The Authenticity Issue
BizBash Magazine Spring 2024: The Venue and Supplier Guide
Spring 2024: The Venue and Supplier Guide
BizBash Magazine Fall 2023: The Big Ideas Issue
Fall 2023: The Big Ideas Issue
BizBash Magazine Spring 2023: The Venue and Supplier Guide
Spring 2023: The Venue and Supplier Guide
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Venues & Destinations

Phx May2025 Arizona Center3
Sponsored
Downtown Phoenix’s Arizona Center Is the City’s Newest Hotspot
Find your License to Chill with award-winning meetings and special events at Margaritaville Hotels & Resorts.
Sponsored
Meet in Margaritaville
Hyatt Centric Congress Avenue Austin
5 New Venues in Austin for Spring 2025 Meetings and Events
Convene is the largest provider of dedicated meeting and event venues in the U.S. and U.K.
Sponsored
Investing In and Refining the Client Experience
Fairmont Pacific Rim
5 New Venues in Canada for Spring 2025 Meetings and Events
Sales 202502 2339203 Media Campaign X Thumb 700x467 Fnl
Sponsored
Everything You Need to Wow, All in One
The Langham, Boston
Upcycled Hospitality: 6 Historic Hotels That Weren’t Always Hotels
Industry Buzz
View more »
US: New Book for Corporate Event Profs, American Ballet Theatre's Spring Gala, Visit Phoenix's New Hire, and More
CANADA: KDays Music Lineup, Hamilton Convention Centre Renovation, Old Port of Montréal Spring Programming, and More
US: ESA's New Executive Director, Populus Seattle Opens This Spring, Lobby Bar in DC, and More
View more »

Meetings & Trade Shows

Canva's whimsical, festival-style conference featured areas like the Uncharted Studio (pictured), which gave attendees a look at newly launched products—and also encouraged them to share feedback both in writing and via retro phone booths.
Strategy
How Canva Used Creativity and Community to Reimagine the Typical Tech Conference
Fill it Forward team members handing out branded, reusable water bottles to encourage reuse and make an environmental and social impact.
Sponsored
5 Tips for Being an Event Changemaker
Amanda Vick Oh Wf6 Yuz O Qk Unsplash
How to Choose the Right Dress Code for Your Event
VidCon recently unveiled the first round of personalities and experts slated to take the stage this year. Revisit our 2024 coverage, which includes this 'Out of the Box' activation, designed and built by Freeman.
What's New in Meetings and Trade Shows: New Report on Destination Reputation, VidCon Announces Speakers, Choose Chicago's New Leader, and More
The key to these retreats is what is known as integration. This is when the facilitators offer guidance throughout—so there are no “bad trips”—and help attendees apply what they learned during the experience to their work lives.
Business Trip: How Psychedelic Retreats Became the Hottest Corporate Group Activity
The event took over 300 hours of design work from a team of four graphic design artists.
See How This Production Company Hit Refresh on a Stuffy Sales Meeting
Austin's forthcoming convention center will feature outdoor event space in front of the ballroom and lobby.
What's New in Meetings and Trade Shows: EIC's Futures Report, HumanX Heads to San Francisco, Austin Convention Center Renderings, and More

Sports

WWE and Comcast entered a multiyear expansion of their partnership in which Comcast’s home internet brand, Xfinity, was named the Official Home Wi-Fi Partner of WWE, as well as the first partner to ever appear on the WrestleMania set.
Sports
WrestleMania 41: Get a Look at How WWE Took Over Las Vegas for Its Main Event
On-site staffers were decked out from head to toe in a “golf chic” outfit consisting of Authentic’s own portfolio of brands, including Reebok, Nautica, IZOD, and Lucky Brand.
See Inside Augusta After Dark—The Masters' Boldest Break From Tradition Yet
Once again, GoVision’s large-scale video displays were on site at the tournament, including the center-hung hexagon screen suspended over the Alamodome court in San Antonio. The eight-sided video screen comprises nearly 1,000 LED panels and weighs more than 42,200 pounds.
Men’s Final Four 2025: See How These Brands Broke Through the Madness
The two-week Miami Open celebrated its 40th anniversary at Hard Rock Stadium, which took over as host venue in 2019, with 405,000 attendees who enjoyed the full campus experience. In addition to catching a variety of matches, guests played padel and pingpong, visited dozens of activations that educated and immersed, and indulged in a slew of local food and beverage options, from quick takeaway counters to fine dining experiences.
How Diversity, Community, and Branding Moments Made the 40th Miami Open a Win
Cosm
See How These Fan Experiences at The Players Championship Engaged a New Generation of Golfers
Last month, Nike's Jordan Brand and streetwear brand Union Los Angeles worked with Team Epiphany to host Late Night with Union, a live event taping that celebrated 40 years of sneaker culture through fun nods to old-school talk shows.
How This Retro Talk Show-Style Event Celebrated 40 Years of Sneaker Culture
Hennessy Arena 2x2 Showcase
NBA All-Star Weekend 2025: See How These Brands Engaged Fans On and Off the Court