Hosts: David Adler, Beth Kormanik
Guest: Marc Friedland
Podcast: Why Events Should Be a Form of Performance Art (Episode 184)
Industry veteran Marc Friedland discusses his approach to events, sharing behind-the-scenes details from a recent over-the-top, DalĂ-inspired surprise party.
February 18, 2020
![The dining room—which Friedland called the “hero” of the event—had two long dining tables, each with 80 seats. “Like a painter would create his canvas, I started thinking about the different elements [I wanted to] incorporate,” he said. “I approach events very much like a painting. It becomes a layered-type of growing experience.'](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/02/Dining_Room_2.5e4ad9bae23aa.png?auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)
