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  1. Meetings & Trade Shows
  2. Meetings

C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'

The event—known for its out-of-the-box experiences—returned to the Grand Quay with the theme "Motion: The Art of Taking Action."

Eloise Thomas
June 16, 2025

In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.Photo: Jimmy Hamelin

MONTREAL—The 14th edition of C2 Montreal took place May 20-22 at the Grand Quay of the Port of Montreal, attracting over 3,000 participants from across the globe. The three-day business event was structured around an overarching theme, "Motion: The Art of Taking Action," which was brought to life through three core sub-themes driving Quebec’s economy: Experiential, Sustainability, and Transformative Technologies.

“What stood out most was the energy in the room, the connections that were made, the ideas that took root, and the action that’s already unfolding," said C2 CEO Anick Beaulieu. "C2 Montreal once again proved that when creativity and commerce meet, real change becomes possible.”

Attendees curated their schedule via the dedicated app, selecting sessions relevant to their current business challenges while exploring innovative solutions for the future. Content highlights included Micheal Ventura’s session on "The Power of Empathy"; a live workshop delivered by Beth Goldberg and Spencer Baim from Jigsaw (a Google incubator) titled ‘’Listening at Scale: AI, Community, and the Future of Dialogue"; and journalist and Theranos whistleblower Tyler Shultz’s inspiring session on ethics in business where he asked participants to think about the complexed question, "How far would you go to do what’s right?’"

Braindate returned this year, offering attendees a refreshing opportunity to collide with like-minded people. Through the C2 app, participants could book one-on-one meetings or select a seat at a table for a discussion covering a certain topic from intrapreneurship to the buzzword on everyone’s mind: AI.

This year’s installations, a hallmark of C2, included a creativity carousel, which housed live musicians throughout the event, and a dreamscape zone featuring IKEA furniture used in unconventional ways. Beyond the conference day tracks, surprise experiences took place between 5 p.m. and 7 p.m. each day, including performances from Cirque Du Soleil, local musicians, and live painting by local artists.

Keep scrolling to see more moments from inside C2 Montreal 2025...

This year's C2 Montreal attracted over 3,000 participants from across the globe. The three-day event was structured around the theme 'Motion: The Art of Taking Action.'
This year's C2 Montreal attracted over 3,000 participants from across the globe. The three-day event was structured around the theme "Motion: The Art of Taking Action."
Photo: Jimmy Hamelin
How far would you go to do what’s right? Tyler Shultz, journalist and Theranos whistleblower, posed this question to the audience at C2 Montreal.
How far would you go to do what’s right? Tyler Shultz, journalist and Theranos whistleblower, posed this question to the audience at C2 Montreal.
Photo: Jimmy Hamelin
Braindate returned for C2’s 2025 edition, offering one-on-one meetings and group 'braindates.'
Braindate returned for C2’s 2025 edition, offering one-on-one meetings and group "braindates."
Photo: Jimmy Hamelin
The Embody Lab was a space for participants to relax and refresh. Here, attendees were taken through sound-based practices with breathwork to help reduce stress and enhance emotional regulation.
The Embody Lab was a space for participants to relax and refresh. Here, attendees were taken through sound-based practices with breathwork to help reduce stress and enhance emotional regulation.
Photo: Jimmy Hamelin
Beth Goldberg and Spencer Baim from Jigsaw (a Google incubator) brought their live workshop, ‘’Listening at Scale: AI, Community, and the Future of Dialogue,' to the Port of Montreal Tower.
Beth Goldberg and Spencer Baim from Jigsaw (a Google incubator) brought their live workshop, ‘’Listening at Scale: AI, Community, and the Future of Dialogue," to the Port of Montreal Tower.
Photo: Agnieszka Stalkoper
At the Release Lab, created in partnership with the Montreal Museum of Fine Arts, attendees could channel their creativity.
At the Release Lab, created in partnership with the Montreal Museum of Fine Arts, attendees could channel their creativity.
Photo: Jimmy Hamelin
In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.
In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.
Photo: Jimmy Hamelin
This year's installations included a creativity carousel, which housed live musicians throughout the event, and a dreamscape zone featuring IKEA furniture used in unconventional ways.
This year's installations included a creativity carousel, which housed live musicians throughout the event, and a dreamscape zone featuring IKEA furniture used in unconventional ways.
Photo: Agnieszka Stalkoper
The event was held at the Grand Quay of the Port of Montreal for the second year in a row.
The event was held at the Grand Quay of the Port of Montreal for the second year in a row.
Photo: Agnieszka Stalkoper
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