Events Business, Better Than Ever.
Events Business, Better Than Ever—See What's in Store for 2025.

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Opinion & Experts
9 Top Event Trends to Look for in 2025
Here's what to expect from this year's events—from emerging technologies and Gen Z's influence to a renewed focus on authenticity and personalized experiences.
January 10, 2025
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Experiential Marketing, Activations & Sponsorships
Inside Netflix's Huge Experiential Marketing Campaign for 'Squid Game'
To promote the second season of the widely popular series, the streaming service hosted events around the world.
January 9, 2025
Squid Game: The Experience in NYC allows fans to enter the world of the series and participate in the games they’ve seen on screen, including 'Red Light, Green Light' under Young-hee’s watchful eye.
Industry Buzz
US: L7 Chicago by Lotte's New Hire, Origin Hotel Kansas City Now Open, MGM Resorts Celebrates Lunar New Year, and More
January 9, 2025
Industry Buzz
CANADA: Illuminature in Edmonton, Toronto Pearson Welcomes New Airlines, Lunar New Year in Victoria, and More
January 9, 2025
Beverages
The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink
In her new book, The Inclusive Event Planner, author and advocate Laura Nelson shares ways to create engaging and inclusive environments that extend beyond the bar.
January 8, 2025
Nelson encourages planners to be mindful of what everyone else is drinking, so guests choosing nonalcoholic options don't feel deprived or like they have a target on their backs. One company that does this well? The Tempo by Hilton hotel brand; properties feature a menu of handcrafted “Spirited” and “Free-Spirited” cocktails. The “Free-Spirited” selections mirror the “Spirited” cocktails in every way—presentation, flavor profile, mouthfeel, and sophistication—but are made without alcohol.
Experiential Marketing, Activations & Sponsorships
See Inside Olivia Rodrigo’s Purple-Filled NYC Subway Takeover
The pop star's new partnership with Sony LinkBuds came to life as a two-day subway takeover with '90s-inspired touchpoints, purple decor, and butterflies.
January 7, 2025
The 'O Line' was a nod to Rodrigo’s hit “Obsessed' and featured a larger-than-life mosaic installation—as all NYC subway stations do—complete with purple butterflies.
Industry Buzz
US: New Wellness Programs for Groups at Hotels, Destination DC Welcomes New DEI Business Fellowship Members, and More
January 7, 2025
Event Tech & Tools
Event Tech Check: Innovative New Products for Exhibitor Management, Virtual Events, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
January 7, 2025
Our CES 2024 coverage was one of BizBash's most popular stories last year, with highlights like Seoul-based conglomerate SK Group's display of artificial intelligence and carbon-reduction technologies, housed under an amusement park concept called “SK Wonderland.” In addition to the giant “Wonder Globe,' the space featured a 'magic carpet ride' (a vehicle embedded with an AI processor) and an AI fortuneteller. This year's CES kicks off today in Las Vegas; stay tuned for our coverage in the coming weeks!
Industry Buzz
CANADA: SnowDays in Banff, Flying Canoë Volant in Edmonton, DesignTO in Toronto, and More
January 7, 2025
Event Production & Fabrication
See How the San Diego Food + Wine Festival Expanded Its Reach
Over the past two decades, the annual event has evolved into a platform for discussions on sustainability, equity, and the future of the industry, in addition to showcasing great food and drink.
January 6, 2025
Festivalgoers enjoyed the Grand Tasting event, which featured Michelin-starred and James Beard-nominated chefs, live-fire cooking demonstrations, immersive VIP experiences, and tastings from top wine regions like Paso Robles, Temecula, and Napa.
Strategy
20 Toasty Tips for Keeping Guests Warm at Winter Events
Discover how to infuse warmth into your event—without sacrificing style and creativity.
January 3, 2025
Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.
Industry Insiders
No Sales Tax? Yes Please.
Get more out of your meeting with Portland’s 0% sales tax.
January 3, 2025
Champange Still001 R1
Industry Buzz
US: The Hotel at the Arundel Preserve, DIFFA's Après-Ski Event, The Belgrove Resort & Spa, and More
January 2, 2025
Experiential Marketing, Activations & Sponsorships
29 Cool Ideas You May Have Missed From Gymshark, Ghirardelli, J.Crew, and More
Here’s a look at some steal-worthy ideas we spotted in December 2024.
January 2, 2025
In a fun, holiday-inspired touch, a Christmas tree was constructed from medicine balls.
Industry Buzz
CANADA: Deep Freeze in Edmonton, Open Waters Festival in Halifax, Toronto Italian Restaurants Get Top Recognition, and More
January 2, 2025
Industry Insiders
6 Sports Marketing Must-Know Trends for 2025
Explore the evolution of sports marketing in 2025, where traditional sponsorships are replaced by immersive experiences that connect fans directly with the game.
January 2, 2025
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Trade Shows
MJBizCon 2024: How This Cannabis Trade Show Fuels the Fire for the Industry
The largest B2B cannabis event brought 30,000 attendees to Las Vegas and more than doubled its partnerships this year.
December 30, 2024
MJBizCon took place Dec. 4-6 at the Las Vegas Convention Center.
Opinion & Experts
BizBash's 25 Most Popular Stories From 2024
This year, readers continued to love event inspo from high-profile events like Coachella and Cannes Lions.
December 27, 2024
Working with experiential agency Seen Presents, Netflix returned to Cannes Lions for its second year in 2024, hosting an interactive Squid Game dalgona cookie-based challenge. Guests attempted to beat the clocks as they navigated their way around a series of wired shapes without getting shocked.
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