The 'Sephora Hairlines' influencer experience took place on March 5, coinciding with the launch of Sephora’s latest campaign surrounding haircare and styling products. 'The energy was electric as guests arrived at the private Sephora Hairlines hangar and saw for the first time all the details that went into creating the look of vintage travel for an experience that catered directly to content creators,' said Cat Choate and Alina Skonieczny, co-founders of Cat/Alina Productions, who designed and produced the overnight event.
Experiential Marketing, Activations & Sponsorships
From Runway to Runway-Ready: 'Sephora Hairlines' Transformed a Private Jet Into a Beauty Haven
Sephora elevated its "Prep, Style & Refresh" campaign with a luxury influencer trip aboard a private plane to Napa Valley—complete with unique content moments and product showcases.
The Belgrove Resort & Spa
Miami / South Florida
12 New Venues in Miami/South Florida for Spring 2025 Meetings and Events
The event took over 300 hours of design work from a team of four graphic design artists.
Meetings
See How This Production Company Hit Refresh on a Stuffy Sales Meeting
Fairmont Washington, D.C., Georgetown
Washington DC
5 New Venues in Washington, D.C., for Spring 2025 Meetings and Events
A Club Bounce Community Board featured scoreboards, one-of-a-kind merchandise, and polaroids of makeup-loving visitors.
Experiential Marketing, Activations & Sponsorships
Slam Dunk: See Inside This Beauty Brand's Basketball-Themed Mascara Launch
White Papers & E-books
Bb Stova White Paper24 Digital Suite 880x496 Article Image (1)
Tracking the Right Metrics for Event Success
Bbls24 White Paper Promo 700x467 Article Hero
An Actionable Path Forward
Bb Sports Summit Wp23 700x467 Article Hero
Crafting a New Playbook for Sports Events & Experiences

Production & Strategy

During the 2025 South Beach Wine & Food Festival, Megan Thee Stallion surprised attendees by mixing and pouring cocktails in support of her Chicas Divertidas tequila launch. See more: South Beach Wine & Food Festival 2025: 40+ Mouthwatering F&B Trends and Event Strategies
Opinion & Experts
Top Trending Stories on BizBash: March 2025
The University of Texas at Austin's Hook 'Em House
SXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and More
'I think it's important for brands to go to their customer versus their customer always having to come to them,' Schapiro said.
Gen Jeans: See How American Eagle’s Denim Deli Catered to Its Customers
Event Eleven worked with Images by Lighting on the event's lighting.
30 Cool Ideas You May Have Missed From Lululemon, TIME, Maybelline New York, and More
2025 Industry Innovators Article Image Planners Designers Producers
Industry Innovators 2025: 11 Planners, Designers & Producers Who Are Defining the Next Era of Events
Firmbee Com Jrh5l Aq M Is Unsplash
How Higher Tariffs Are Impacting the Event Industry
To celebrate the launch of her new boutique event agency, Ashley Woody recently hosted 'A Night of Revelry' for professionals in entertainment, hospitality, and fashion at her Los Angeles studio.
How to Launch a New Event Agency in Decadence and Style

Catering & Design

Inside the New York Botanical Garden’s 2025 Orchid Dinner
Florals
See Inside New York Botanical Garden’s 2025 Orchid Dinner—Celebrating Mexican Modernism
Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.
Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation
'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'
See Inside HBO's Stunning 'The White Lotus' Premiere Event
It's no secret that glam stations are prevalent at music festivals. At Coachella 2024, Pinterest activated with a fashion and beauty experience called Manifest Station, produced by MKG. Inside, fans could get glowy beauty looks created by celebrity makeup artists from trend-inspired menus built through collaborative boards on Pinterest. Popular options included bold, colorful graphic liners; gemstones; pearls; and metallic stickers. See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
10 Glam Stations That Stole the Spotlight at Events
Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show
Governors Ball
Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week
Tsuguliev 655418f7edc54
What's Working Now in Event Swag?
Webinars & Virtual Events
View More »
Avad3 Webinar Article Hero Image700x467 (1)
Flawless or Forgettable?
Hilton Webinar Lead Gen20240823 Article Hero Image700x467 (1)
Incentive Trips Unveiled
Lead Gen07252024 Article Hero Image700x467 (1)
Immersive Experiences Unveiled
View More »

Event Tech & Virtual

Dubai's Museum of the Future recently made its SXSW debut with a five-day immersive pop-up produced and designed by Czarnowski Collective. The space featured an elemental-inspired, AI-powered installation produced by Refik Anadol Studio, and hosted talks about the intersections of space, food, and more. See more: SXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and More
Event Tech & Tools
Event Tech Check: New Tools to Simplify Logistics, Improve Attendee Engagement, and More
Eventcombo - Best Event Tech Platform
Sponsored
Eventcombo Tops Gartner's 2025 Digital Market Report
Choosing the right trade show technology can make or break your event. Find the best tools to streamline operations, boost exhibitor ROI, and enhance attendee engagement.
Sponsored
Choosing The Best Trade Show Technology For Your Event
What if you could infuse traditional golf with the fanfare and excitement of sitting courtside at an NBA game? That's one of the goals behind TGL, a new tech-forward team golf league from Tiger Woods and Rory McIlroy, and their partnership with the PGA Tour. Innovative technology touches include a massive simulator screen and a green with an undulating, adaptable surface to create hole variations. See more: Behind the Scenes of a TGL Match—and Why Its Fans Might Have the Best Seats in Golf
Event Tech Check: Must-Know New Tools for Tracking Revenue, Real-Time Analytics, and More
At CES, appliance and electronics manufacturer Hisense hosted an immersive booth experience designed and executed by Impact XM. The space aimed to showcase Hisense's technology through the overarching theme of 'AI Your Life,' which highlighted how artificial intelligence can enhance everyday living through various interactive zones and activations. See more: CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
Event Tech Check: Cool New Tools for Virtual Event Production, Exhibitor ROI, and More
Delta Air Lines
CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
Our CES 2024 coverage was one of BizBash's most popular stories last year, with highlights like Seoul-based conglomerate SK Group's display of artificial intelligence and carbon-reduction technologies, housed under an amusement park concept called “SK Wonderland.” In addition to the giant “Wonder Globe,' the space featured a 'magic carpet ride' (a vehicle embedded with an AI processor) and an AI fortuneteller. This year's CES kicks off today in Las Vegas; stay tuned for our coverage in the coming weeks!
Event Tech Check: Innovative New Products for Exhibitor Management, Virtual Events, and More
In Print
BizBash Magazine Fall 2024: The Authenticity Issue
Fall 2024: The Authenticity Issue
BizBash Magazine Spring 2024: The Venue and Supplier Guide
Spring 2024: The Venue and Supplier Guide
BizBash Magazine Fall 2023: The Big Ideas Issue
Fall 2023: The Big Ideas Issue
BizBash Magazine Spring 2023: The Venue and Supplier Guide
Spring 2023: The Venue and Supplier Guide
SubscribeArchives

Venues & Destinations

Two friends debate their favorite James Bond at an exclusive party at the International Spy Museum's 'Bond In Motion' exhibit.
Sponsored
Make Your Next Venue Your Secret Agent for Success
The VAI Amphitheater will feature massive moving LED screens, advanced flying systems, and an innovative engineering infrastructure.
Sneak Peek: How This Hotel Aims to Take Concert Experiences to the Next Level
Falls Park at The Falls
Sponsored
Craft the Perfect Convention in a Destination on the Rise
Gaylord Pacific Resort & Convention Center
9 New Venues in San Diego for Spring 2025 Meetings and Events
Appellation Lodi – Wine & Roses Resort and Spa
5 New Venues in San Francisco/Northern California for Spring 2025 Meetings and Events
Unveiled at The William Vale
19 New Venues in New York for Spring 2025 Meetings and Events
1 Hotel Seattle
5 New Venues in Seattle For Spring 2025 Meetings and Events
Industry Buzz
View more »
US: NYLON House Returns to Coachella, New Sustainable Hotel in Oregon, 2025 RAMMYS Finalists, and More
CANADA: Edmonton's International BeerFest, Food For The Ears, New Hotel in Toronto, and More
US: Sundance Film Fest's New Home for 2027, Quest Events Acquires Drape Kings, SoFi Sponsors CMA Fest, and More
View more »

Meetings & Trade Shows

Austin's forthcoming convention center will feature outdoor event space in front of the ballroom and lobby.
Trends
What's New in Meetings and Trade Shows: EIC's Futures Report, HumanX Heads to San Francisco, Austin Convention Center Renderings, and More
Mary’s Gone Crackers
15 Attention-Grabbing Booths From Natural Products Expo West 2025
The cornerstone of any Connect event? One-on-one appointments between planners and supplier partners—where the planners stay put.
Big Business in the Big Apple—See Event Highlights From Connect NYC
TO Fest welcomed 100 clients and prospects to Kulture ahead of PCMA CL's closing night event—headlined by Gwen Stefani—at the nearby convention center. Upon entering, guests could pose in front of this VIP backstage-inspired photo op.
How Destination Toronto Brought Festival Vibes to a Major Industry Conference
TIME recently hosted 'The Closers,' which celebrated 25 Black leaders working to close the racial wealth gap. 'Thoughtful, culturally aware event design leaves a lasting impression, proving that diversity isn’t just a checkbox—it’s a driver of creativity, connection, and unforgettable experiences,' says the magazine's Chardia Christophe-Garcia.
Q&A: The Business Case for DEI in Event Hiring
Asheville was hit hard last September by Hurricane Helene, which brought flash floods, landslides, and record rainfall. Since then, the city has been recovering and is now eager to welcome back groups.
What's New in Meetings and Trade Shows: Hilton Trends Report, Disney's Creative Studio for Event Profs, Asheville Bounces Back, and More
Kyle Glenn Ar74 Eo Wdy0 Unsplash
What Skills Do Event Professionals Need to Succeed in 2025?

Sports

Cosm
Sports
See How These Fan Experiences at The Players Championship Engaged a New Generation of Golfers
Last month, Nike's Jordan Brand and streetwear brand Union Los Angeles worked with Team Epiphany to host Late Night with Union, a live event taping that celebrated 40 years of sneaker culture through fun nods to old-school talk shows.
How This Retro Talk Show-Style Event Celebrated 40 Years of Sneaker Culture
Hennessy Arena 2x2 Showcase
NBA All-Star Weekend 2025: See How These Brands Engaged Fans On and Off the Court
Shaq's Fun House
Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations
'Diversity in the room is good business,' said honoree Swin Cash to a raucous applause from the audience. Cash is a Naismith Memorial Basketball Hall of Famer and the senior vice president of basketball operations and team development for the New Orleans Pelicans.
How This Event Elevates Women Behind the Scenes in Sports
Kendrick Lamar performed at Super Bowl LIX on Feb. 9, 2025. The show 'may have been the best field usage in halftime history,' says Matt Stoelt, one of 10 event producers who reviewed the performance for BizBash.
Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A
TGL matches take place at SoFi Center on the campus of Palm Beach State College.
Behind the Scenes of a TGL Match—and Why Its Fans Might Have the Best Seats in Golf